CitiDuell Which city is the smartest?

PISA test, IQ tests, quiz shows – knowledge is always an interesting topic. How clever are we? Can one derive the intellectual level of a region from the PISA ranking?

The national knowledge quiz “CitiDuell” takes this topic as basis for a playful competition. Everyone can apply to become “Germany’s brightest city” and win a money prize. The city team who answer correctly to the most questions wins.

CitiDuell communicates knowledge and competence. By integrated communication measures like a media cooperation with TV and print media, this project soon became “talk of the town”.

Keyfacts

Category
Quiz games
Timespan
Jan 2002 - Dec 2002
Client
Targobank