Panini Stickeralbum World Cup Russia 2018 Mobile App Virtual sticker collection for the 2018 World Cup

Panini Stickeralbum World Cup Russia 2018 Mobile App

The mobile App accompanying Paninis virtual sticker album for the World Cup 2018 in Russia. Once again, the users are able to collect the stickers of all of their favourite players from the World Cup. Players receive new sticker packs every day and can swap duplicate stickers with their friends through collectors groups or with other online users.

The app features a scan-function: Scan local sponsor stickers and merchandise products to unlock special content in the sticker album.

In June 2018 the sticker album reached a scope of over 6 million users!

Platform

Category
Stickeralbum
Timespan
Mar 2018
Client
Panini, The Coca-Cola Company

Localization

7 languages

Players

6.749.449 active players

Codes

3.615.336 entered codes

Swaps

221.868.350 successful swaps

Album status

902.598 completed collections

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