Panini Stickeralbum World Cup Russia 2018 Mobile App Virtual sticker collection for the 2018 World Cup
The mobile App accompanying Paninis virtual sticker album for the World Cup 2018 in Russia. Once again, the users are able to collect the stickers of all of their favourite players from the World Cup. Players receive new sticker packs every day and can swap duplicate stickers with their friends through collectors groups or with other online users.
The app features a scan-function: Scan local sponsor stickers and merchandise products to unlock special content in the sticker album.
In June 2018 the sticker album reached a scope of over 6 million users!
- Mar 2018
- Panini, The Coca-Cola Company
6.749.449 active players
3.615.336 entered codes
221.868.350 successful swaps
902.598 completed collections