Sueddeutsche.de advent calendar 2023 Interactive calendar with exciting prizes

Sueddeutsche.de’s advent calendar quiz returns for Advent 2024, continuing a tradition that has become a fixed part of the season for many readers. Behind each of the 24 doors waits a new quiz with its own daily prize, which gives readers a reason to visit the site every day of Advent. A newsletter opt-in sends a daily reminder, so no door gets missed, and gives Sueddeutsche.de a direct line to an engaged audience.

Prizes come from partners and include a thermal spa week in Bad Füssing for two, worth €1,390, a Canyon Precedor:ON Comfort 5 e-bike or two BioFilter AIRY Pots in size M. Each door gives partners a relevant, organic touchpoint with readers who are actively engaging with the content. The grand prize, an Iceland cruise from Iceland ProCruises for two, including a travel package and onboard credit with a total value of €16,700, is raffled among all readers who solved all 24 quizzes correctly. This rewards participation across the whole calendar and keeps readers coming back until the last door.