FIFA World Cup 2026™ sticker album Football world cup in Canada, Mexico and United States

The Panini Virtual Sticker Collection returns for the FIFA World Cup 2026 – in cooperation with The Coca-Cola Company, McDonald’s and FIFA.

With more than 50 million active users worldwide, this year’s edition creates a highly engaging digital collecting experience while offering powerful opportunities for sponsorship, brand integration and marketing activations.

Key features include:

• Deluxe Packs featuring exclusive holographic stickers
• Free stickers unlocked by scanning Panini and Coca-Cola products
• Personalised Dream Teams created from collected stickers
• A high-performance and intuitive sticker trading experience that connects users worldwide
• Integration into the FIFA Game Hub (play.fifa.com) and the McDonald’s app, enabling users to redeem loyalty points for special digital sticker packs
• Special stickers connected to real-life Coca-Cola and McDonald’s events
• Sponsored challenges that allow users to earn free packs while creating branded engagement moments
• Personalised recap animations for completed albums
• Individualised stickers through MyPanini

The platform combines collecting, loyalty features, sponsorship and branded interactions into one global brand engagement experience.