Sueddeutsche.de advent calendar 2025 Interactive calendar with exciting prizes

For Advent 2022, Sueddeutsche.de once again offers its advent calendar quiz, a long-running traditon of the paper’s Advent season. Every day, readers open a new door to a quiz with its own daily prize. Integrated into sueddeutsche.de, the calendar encourages readers to return every single day of Advent, and after many years, it has become a habit for many of them. An optional newsletter sign-up adds a daily reminder, so readers don’t miss a door, while giving Sueddeutsche.de a direct, opted-in channel to its audience.

The prizes are provided by partner brands, with daily prizes such as an iRobot Roomba vacuum robot, a Samsung Galaxy Z Flip 4 from GRAVIS or one of seven Canon SELPHY SQUARE QX10 photo printers. Each door becomes a natural touchpoint where brands reach an engaged audience in a relevant context. The grand prize, a 65-inch LG OLED evo C2 4K TV worth €3,099 from LG Electronics, is raffled among all readers who solved all 24 quizzes correctly, which rewards consistent participation through the whole calendar.