DocDuell 2004 Online marketing tool

Online marketing tool for a pharmacy company to enlarge knowledge about their product.

Targeting doctors and pharmacists, users challenge each other in quizzes and try to dominate the ranking. The long term motivation was also kept up by attractive prizes. Statistics proved an increasing knowledge the target product.

Keyfacts

Category
Quiz games
Timespan
Jan 2004 - Dec 2004
Client
Antwerpes + Partner